Corporate Films

Corporate Films

Corporate Advertising as a basic tool of Public Relations is that broad area of non-product advertising aim specifically at enhancing company’s image and increasing lacking awareness.

It can be defined as “paid use of media that seeks to benefit the image of the corporation as a whole rather than its product or services alone”.

Corporate Advertising is a promotional strategy that is designed to not only interest consumers in products and services offered by an organization, but also to cultivate a positive reputation among consumers and others written the business world. The focus of Corporate Advertising is on the company itself, with the attention to the products produced by the organization being a byproduct of the advertising effort.